If you happened to be at the Great Mausoleum at Forest Lawn in Glendale, California, this past weekend, I want to be in touch with you because I wonder if you heard a kuh-thump sound. That would have been Carole Lombard turning over in her grave, because at the Heritage auction house in Dallas, Texas, a movie poster from one of her films auctioned today for $107,550. The reason she turned would have done the old flip-a-roo is that the poster represented Supernatural, her least favorite picture in a career spanning almost 80 screen appearances over 20 years.

As some of you may know, I’ve been involved with movie posters since high school, and to me there’s nothing so evocative as the smell of a stack of old lobby cards or other carefully aged, 80-year-old paper. I saw the Supernatural one sheet on a wall in Hollywood somewhere around 1985—the one that sold for $107K may have been the same copy for all I know. I believed it would go high because it’s rare (only a few survived) and scarce (many people want the few that exist) and stunning to look at. Lombard’s mesmerizing eyes follow you from all angles—it’s one of those posters, the spooky kind, as CL clutches a glowing crystal ball in her hands.

As recounted in Fireball, Supernatural is Carole’s only horror film, made in 1933 by the Halperin Brothers¾Victor, who directed, and Edward, who produced. Their reputation on poverty row preceded them to Paramount Pictures, where Lombard was then under contract and forced to make this tale of a dead murderess whose spirit drifts around possessing people, including at one point Roma Courtney as portrayed by our gal. The Halperins had just hit pay dirt creating one of Bela Lugosi’s signature features, White Zombie, great-great-great granddaddy of today’s endless stream of derivatives, including a series I just can’t stand called The Walking Dead.

Give me Supernatural any day. It’s a tons-of-fun sexy pre-code feature that moves at a mile a minute. The cast is solid led by Carole, Randolph Scott, H.B. Warner (relevant to today’s general viewer for It’s a Wonderful Life and Sunset Boulevard, although he goes way back in the silents), and Vivienne Osborne as the crazed, dead-then-undead killer. Everyone takes the proceedings oh so seriously, where today with something like this there’d be lots of winks and nods at the camera. Why Lombard was so exasperated making Supernatural I really don’t understand, because she was way into all things paranormal, cavorted with psychics and palmists, and should have seen the benefits of making a picture that was truly different from what was frankly a lot of crap that Paramount kept putting her in—mindless melodramas that induce migraines today. But exasperated she was, to such an extent that at one point during production she threw her arms open wide and screamed to the heavens, “Who do I have to screw to get off this picture?!”

Well, Carole, Supernatural lives on. Brother does it. Your mug made the cover of the Heritage auction catalog and the fact that the Supernatural one sheet, complete with your staring eyes and a pair of glowing, shadowy brow ridges that would make any gorilla proud, will hit the news in collecting circles for the fact that this poster cracked a hundred-grand and comfortably so. You might as well grin and bear it, baby. You have made the news in 2017.

Kuh-thump.